I loved learning from Chapter 1 so well that now I will record some highlights from Chapter 2:- "There is only one way under high heaven to get anybody to do anything..and that is y making the other person want to do it." pg. 17
- Dr. Dewey: "The deepest urge in human nature is the "desire to be important." pg. 17
- What makes us different from animals
- Abraham Lincoln: "Everybody likes a compliment" pg. 18
- William James: ""The deepest principle in human nature is the craving to be appreciated" pg. 18
- "The rare individual who honestly satisfies this heart hunger will hold people in the palm of his or her hand and 'even the undertaker will be sorry when he dies.'"
- "People may actually go insane in order to find, in the dreamland of insanity, the feeling of importance that has been denied them in the harsh world of reality." pg. 21
- More people suffer from mental diseases than all other diseases combined
- Why?
- "1/2 people who go insane have nothing organically wrong with their brain cells
- Charles Schwab: "I consider my ability to arouse enthusiasm among my people the greatest asset I possess, and the way to develop the best that is in a person is by appreciation and encouragement. There is nothing else that so kills the ambitions of a person as criticisms from superiors. I never criticize anyone. I believe in giving a person incentive to work. So I am anxious to praise but loath to find fault. If I like anything, I am hearty in my approbation and lavish in my praise." pg. 23
- Charles Schwab: "I have yet to find a person, however great or exalted his station, who did not do better work and put forth greater effort under a spirit of approval than he would ever do under a spirit of criticism." pg. 23
- Andrew Carnegie's tombstone: "here lies one who knew how to get around him men who were cleverer than himself." pg. 23
- Study: Main reason for runaway wives? "Lack of Appreciation" pg. 24
- We wouldn't let our employees go 6 days without food--why would we give them 6 days/6 weeks/6 years of unappreciation? They crave hearty appreciation almost as much as they crave food. pg. 25
- Alfred Lunt: "There is nothing I need so much as nourishment for my self-esteem." pg. 25
- "In the long run, flattery will do more harm than good. Flattery is counterfeit." pg. 26
- Appreciation vs. flattery? One is sincere and the other is insincere; one is selfish and one is unselfish. Universally admired vs. Universally condemned pg. 26
- General Obregon: ""Don't be afraid of enemies who attack you. BE afraid of the friends that flatter you." pg. 27
- King George V: "Teach me neither to proffer nor receive cheap praise."
- Flattery: Cheap praise
- Definition: Flattery is telling the other person precisely what he thinks about himself
- Ralph Waldo Emerson: "Use what language you will, you can never say anything but what you are." pg. 27
- 95% of the time, we are thinking about ourselves--if we didn't spend so much time on that, we won't have to resort to cheap flattery
- "I shall pass this way but once; any good, therefore, that I can do or any kindness that I can show to any human being, let me do it now. Let me not defer nor neglect it, for I shall not pass this way again." pg. 28
- Emerson: "Every man I meet is my superior in some way. In that, I learn of him." pg. 28
